AFSI San Fernando Valley

"Jewish Unity and Disunity, Then and Now," focuses on current existential threats to Israel, specifically the multiple military threats and the global campaign of de-legitimization. We, the Jewish people, despite our disunity, must collectively wake up, face the reality of our imperiled existence, and take action. We must learn from the example of the Holocaust, in which disunity and a failure on the part of American Jews to protest effectively enough on behalf of European Jewry had devastating consequences. If ever there was a time to transcend our differences, to address the weaknesses in our leadership, and to face and fight the threats bombarding us, it is now. The Israeli government is not equipped to fight de-legitimization on its own. It is time to contract out to leading experts to create a massive publicity campaign based on cohesive, consistent messaging that will change hearts and minds, favorably influencing thought leaders globally about Israel, and turn back the rising tide of negative propaganda.